Search Engine Marketing

Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

IA form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

Nowadays Search Engine Optimization is very popular service for presenting your business. All website creates with a dream to come on first page grade first rank on search engines like Yahoo, Google, Ask, MSN etc., . If your company product is good but your website is not SEO friendly then might be you fall in loss. If you desire that your business should develop and improve rapidly then SEO is the best option. If your website is SEO friendly than you can show your products and services online and get good online enquires and orders in that way you can direct your business in top position.

SEM methods include: search engine optimization (SEO), paid placement (contextual advertising, digital asset optimization, and paid inclusion).

Editorial / Organic / Natural Listings: Any good search engine, such as Google or Bing, has “editorial” or “organic or “natural” listings.

Paid Search / CPC / PPC Listings: : Search engines also have paid search ads, sometimes referred to as “CPC” or “PPC” listings. You pay; you get listed on a Cost-Per-Click or Pay-Per-Click basis. When you stop paying, your listing goes away. Similar to newspapers, these ads typically appear alongside but separate from the editorial content. They are also not supposed to influence the editorial coverage.

SEM thus involves use of marketing principles, only in a way that the strategizing is around reaching out to your consumer via search listings. When this term is used to describe an individual, it stands for “Search Engine Marketer” or one who performs SEM.

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